Data analysis is the process of examining, filtering, adapting, and modeling data to help solve problems. Data analysis helps determine what is and isn't working, so you can make the changes needed to achieve your business goals.
Keep in mind that data analysis includes analyzing both quantitative data (e.g., profits and sales) and qualitative data (e.g., surveys and case studies) to paint the whole picture. Here are two simple examples (of a nuanced topic) to show you what I mean.
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